See immediate improvement in every writing project!
- No more missed deadlines! Learn professional writing techniques that help you overcome writer's
block and complete every writing project faster and easier.
- Get support and approval for your ideas with proposals, letters, and memos that inform and persuade
your reader.
- Use surefire tips for writing tough assignments — "bad news" memos, complaint letters,
memos to top management, and more.
- Discover professional writing strategies that help you tackle even the most complex writing
projects with ease.
You might think that writing is a talent that a few lucky
people are born with. Sure, it comes more naturally to some, but don't buy into the myth that
only certain people can write. If you've always told yourself — and others — that you
just don't have a gift for writing, it's time to dispel that notion!
You can produce clear, sharp, effective copy — it's just a matter of learning a basic set
of writing skills. Attend this business writing seminar and you'll learn, step by step, how to shape your thoughts
and organize your words. Forget about stuffy grammatical rules that are complicated and hard to remember. This seminar
focuses on day-to-day writing, bringing you up to speed with skills that will be useful to you for the rest
of your life.
Business Writing for Results — Seminar Overview
Your Writing Style
- Discover the surprisingly easy key to clear, professional business writing.
- Follow the 6 simple rules to guarantee clarity and simplicity in any kind of written document.
- Learn how to identify your document's key words and repeat them for greater impact.
- Know the 40 words and phrases you should never use in business writing.
- Writing tone: Learn exactly what it is, and evaluate the tone you should strive for in
your business communications.
- Understand the difference between the active and passive voice — and
why voice is one of the most essential elements in business writing.
Focusing on the Reader
- Identify your specific objective — and ensure it doesn't get lost in the writing process.
- Appeal to the reader's needs: Discover powerful persuasion techniques and develop the
ability to sell anything on paper.
- Use an indispensable table to identify the 5 audience types — and write a tailor-made
document that really gets attention.
- Follow a simple, 3-step blueprint that will help you anticipate reaction to your writing.
Back to Seminar Overview
Organizing the Information
- The first word is always the hardest: Overcome writing fear that leads to delay and
procrastination.
- Go from start to finish with a 5-phase plan that helps you complete any writing project
with greater ease — from short memos to complex proposals.
- Develop a good outline the fast, easy way — and save time on writing and rewriting.
- Master 4 simple approaches that will ensure you write logically and clearly, whatever
your objectives or audience.
Effective Memos and Letters
- Use a 4-part quick assessment to evaluate your memos as a key reader might.
- Learn the 4 characteristics of effective business communication — and pinpoint your own
strengths and weaknesses.
- Start with attention-getting openers to your correspondence — learn 11 ways to draw
readers in and build rapport instantly.
- End your correspondence with strong closings that get the action and results you want.
Back to Seminar Overview
Professional Reports and Proposals
- Break reports down into 8 basic building blocks and handle even the most complex reports
with greater ease.
- Pinpoint the specific information managers want from reports — about problems, new
projects and ideas, experiments and tests, and other subjects.
- Report planning made easy: Use a concise, one-page form to organize your report
quickly and efficiently.
- Learn the 10 most common report-writing failures — easily prevented once you know
what they are!
To
find out more about Business Writing for Results,
contact our customer service department at customerservice@pryor.com
or by phone at 1-800-780-8476.
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